When it comes to recruitment, it’s tempting to look for a CV that ticks every box. But if experience is your only focus, you could be missing out on the best candidate for the role.

A good job advert does more than list responsibilities. It helps the right person picture themselves in the role and encourages them to hit the apply button. Here’s how to do it…

As I was driving into Newcastle today, my mind was buzzing with thoughts about an upcoming talk I’m giving to a group of adults looking to enter the workforce.